The "assetization" thinking of corporate official website SEO: How to build a customer acquisition portal that does not rely on advertising?

Traffic is a consumable, SEO is a fixed asset

Many companies’ understanding of SEO is limited to “ranking keywords on the first page”. From this perspective, SEO is just a cheap means of acquiring traffic.

But in a professional digital marketing system, SEO is an asset building. This needs to comply with the "three-dimensional model" of B2B official website SEO: the core logic in the resonance effect of relevance, credibility and experience.

SEM (bidding): like renting a house. If you give money, there will be traffic. SEO (organic search): Like buying a house. The initial content construction and technical optimization is hard work, but once it is built, it will continue to generate passive traffic.

Core point of view: The ultimate goal of corporate website SEO is to build a "knowledge map" that revolves around users' real problems, so that people who already have clear needs can meet you at every point in decision-making.

B2B search logic: from “brand name” to “scenario words”

In the B2B world, customers rarely search for your company name right away. Their search path usually follows "find the problem -